Bio

Dave spent the first 7 years of his professional career at Universal Music. He oversaw a portfolio - including radio, digital marketing, downloads, partnerships/sponsorships, content, and the lifestyle/street team. From there he moved to become a Brand Manager for artists such as Snoop Dogg, Alexisonfire, Rise Against, Rob Zombie, Jimmy Eat World and dozens of Independent Canadian labels & artists.

In 2010 he officially launched Rooftop Agency, a Lifestyle Agency specializing in consumer positioning, lifestyle integration, content development, experiential, partnerships, synergies, integrated advertising & influencers. Some of his current clientele includes: Warner Brothers Movies, Volkswagen, Tito’s, HBO, Sony Music, and autoTRADER. Today, Dave also uses his platform to educate/consult brands & companies on how to Speak With Their Consumers vs. At Them. This includes relooking at how they engage and use new platforms such as content aggregation, influencers integration, and real-life communication.

Bio

Ryan Fitzpatrick is a story-teller, innovator, and multi-faceted strategist. As Partner & Senior Vice President at NCompass, Ryan fearlessly builds programs that turn experiences in the gaming and pop-culture realms into compelling and engaging content. In fewer words: Ryan builds brands and markets the hell out of whatever you throw at him.

Ryan has an impressive street cred, signing Red Bull’s first pro gamer and inked Red Bull’s first eSports league sponsorship, as well as dozens of in-game product, athlete and brand integrations. In the world of entertainment Ryan has 40+ industry awards including; MTV Moonman for Best Video Game Soundtrack the Grand Ex Award, a Cannes Lion Silver Lion for Branded Content and Entertainment, and an Effie Gold Award for Brand Experience.

Bio

Caron Bush is a brand and innovation strategist with over twelve years of experience at Clif Bar & Company, where she created experiential marketing programs, managed the Clif Bar Brand and most recently was leading "Discovery" and product innovation efforts on their innovation team. With a focus on human-centered design, Caron believes that asking good questions, listening objectively and practicing empathy will yield meaningful and authentic strategies. When not working, Caron is chasing her two kids and husband in the mountains or checking out breweries in Bellingham, Washington, her new hometown.

Bio

Noelle Floyd created her self-titled Wordpress blog at the age of 25, which blossomed into a top international equestrian media platform by the time she turned 30. The NOËLLE FLOYD brand quickly became known for its approachable, down-to-earth take on media content, and has led the charge of breaking down barriers within the horse sport industry. Her latest venture, Equestrian Masterclass, developed by the NOËLLE FLOYD platform, is online equestrian education aimed to democratize knowledge and skills needed in equestrian sports. Leveraging her relationships with the best equestrian riders in the world, Noelle is developing accessible online equestrian education for the masses.

Bio

Ashleah Wilson helps tech startups and media companies uncover the human stories behind their brands. After nearly two decades in tech marketing, Ashleah has worked with a dozen companies in Vancouver, Los Angeles, and New York to bring both the art and science of marketing to life. An advocate of Radical Simplicity in marketing, he works to promote the idea that modern marketing means more than simply moving fast, learning faster, and measuring everything; it also means creating business value that lasts.

Ashleah’s 3 most successful product launches generated over $1 million in new sales each within their first 12 weeks, and his marketing programs have generated over $250 million in the last 10 years.

Today, Ashleah is VP of marketing for jane.app, an online software for managing allied health practices and one of Canada’s fastest growing Software as a Service companies.

Bio

Sean has over 15 years experience in the outdoor retail industry across a wide range of roles and product categories. He’s worked in customer service, supply chain, buying, merchandise planning, retail and ecommerce. Currently, Sean is Head of Digital for Icebreaker Merino (a sustainable, natural fibre outdoor clothing company), overseeing all ecommerce and digital marketplaces for Icebreaker’s largest region. Throughout his extensive career his philosophy for success has been relatively simple: “listen and then give the customer what they want”.

“Lessons for the Bike industry from the Gaming World”

Synopsis

What can the Mountain Bike industry learn from the explosive popularity of Esports?
Quite a bit actually. Like mountain biking, Gaming was once a sub-culture – but now every day nearly 16 million people are tuning in to watch.

Bio

As Head of Production at Boombox - TJ is a genuine innovator in dubious decision making. Building a production company solely around topics and content he and his team are passionately interested in, and choosing to base the company out of a small Quebec Mountain town. However, when it comes to live broadcasts and digital content, Boombox punches well above its weight class. Working with a diverse clientele including Youtube, Red Bull, EA Sports, Activision, ESPN, the Boombox Group has spent a busy 15 years applying their expertise to both the creation of Action Sports and Esports content respectively.

Managing the shifting relationship between brands and consumers

Synopsis

Nearly three quarters of consumers rely on social media to help them make buying decisions, but the ground is shifting. According to Edelman’s 2018 Trust Barometer, 60% of people no longer trust social media companies. The erosion of trust between consumers and corporations, influencers, and the social networks is having a profound impact on consumer behaviour. In his presentation, Jaime will explore this shifting relationship between consumers and brands. He will deliver examples and case studies that will inspire attendees to think about how they can position their brands to stand out in this erratic landscape.

Bio

Jaime has earned a reputation for his expertise in social media and digital strategy in finance, government, professional sports and hyper-growth technology businesses. As Hootsuite's Global Director of Enterprise Client Strategy, he advised Fortune 1000 companies and large government agencies on digital strategy and provided executive engagements and onsite education programs on social media best practices. A journalist by training, Jaime was the Head of Social Media at Tangerine, where he led the social media component of the bank's award-winning brand transition from ING DIRECT to Tangerine. Jaime's experience in digital dates back to 2008 as Head of Digital Media at the Canadian Football League, where he launched the League’s official social media presence. Most recently, Jaime served as Chief Client Officer at ICUC, the world's largest social media services company.

Bio

The senior director of marketing and content strategy, Amy Lupo joined ESPN in 1994 as an intern. Lupo began at ESPN working on the inaugural Extreme Games as a senior at Providence College. Overseeing myriad roles in both public relations and marketing throughout the 20-plus-year growth of the X Games, Lupo oversees global marketing for all X Games-branded properties. In addition to traditional local and global marketing, she directs the festival and music elements for each X Games event, photography, event production, corporate outreach and brand messaging. In 2016, Lupo led the creation and launch of the Shred Hate program at ESPN, which focuses on bully prevention. In addition, she served as the overall event director for the X Games Tignes, Munich and Sydney events, overseeing all aspects of these international events.

“Using design thinking to evolve your brand”

Synopsis

With a background in both product development and marketing, Hannah applies both schools of thought to her work. This proved essential during the development of Airbnb's newest sub-brand, Airbnb Plus. Come learn how product & marketing can work together to build a cohesive product and brand and how you can apply those frameworks to your own projects.

Bio

Hannah leads product marketing and creative projects for companies looking to evolve their brand. She’s passionate about helping teams gain a deeper understanding of their audience, while helping them find new, imaginative ways to reach them. Right now, she leads an editorial content marketing team at a large tech company. Prior to that, she spent many years shaping the Airbnb Experiences and Airbnb Plus brands. She’s honed her creative chops at Google, Apple, and through personal filmmaking projects. When she’s not working, Hannah’s usually tending to her garden or throwing pottery in her studio.

Decoding Attribution: What Efforts Get Credit for the Conversion

Synopsis

Digital marketing has been making lofty promises for years about its ability to target, the right message, at the right time, in the right place, to the right person. Not until the last few years has technology that is readily available to all companies come anywhere near delivering on this promise, and even now it is still complicated and pricey. The infamous quote that many attribute to John Wannamaker, a turn of the 20th-century merchant is still at the heart of what all marketers want an answer to: "Half the money I spend on advertising is wasted; the trouble is, I don't know which half." One tool to help answer this question is attribution, what efforts get credit for the conversion.

Bio

John Hossack has witnessed first hand the evolution of digital marketing since 2001. Most recently John was CEO and Co-Founder of Cardinal Path, a data and analytics consultancy that helped marketers answer some of the toughest and oldest questions in marketing; "what is working and what isn't?" After leading the company through to its sale to Dentsu Aegis Network and through its integration with the network John retired to spend more time with his young family and to ride his bikes. Presently John is an investor and adviser to early stage companies and will soon enter semi-retirement as he has co-founded a new firm called Brivia Consulting, a leadership-focused company that empowers organizations and their people to strengthen connections,maximize meaning and optimize efficiencies.