Dakine Ceases Operations in Hood River & Transitions Operations to Global HQ in SoCal
The Oregon Live reported this morning that Dakine is laying off 39 people, closing the brand’s Hood River headquarters and moving to Southern California.
"The current health crisis, and the corresponding Oregon stay at home order were unforeseen business circumstances, and have made it financially unfeasible for the company to continue operating,” Dakine human resources director Raeanne Norberg said in a letter to state workforce officials.
Dakine sent a letter to the website Shop-Eat-Surf outlining its plans.
 | “Today we made the difficult decision to cease operations for Dakine Equipment in Hood River.” “This challenging decision was based on the significant pressure and the financial and operational impacts that the COVID pandemic have had on the business, and although this decision was difficult to make, it in no way reflects the commitment to the Brand and the outdoor community it serves.” “Our focus at Dakine has and always will be serving our consumer by staying committed to developing trusted, innovative, sustainable, purpose driven product for the water, mountains and lifestyle in between.” “Hood River’s heritage built over the past 36 years will not be lost. As the Brand moved from its birthplace of Maui (where we still have a Dakine Brand shop) to Hood River to cement the business in the wind and kite space over 36 years ago, it is now moving to its new home in Southern California to further pursue the global opportunity in lifestyle, travel, and accessories – while still maintaining focus on the core sport equipment categories of surf, snow, and bike.” “We will be transitioning operations and a number of employees to our global headquarters in Southern California. This transition will be phased and as appropriate, we will communicate timing, points of contact, and next steps.” “We do not anticipate any further disruption to the business or its operations throughout the transition.” “Again, this decision was not made lightly, and we understand the impact this move has on our associates; we remain committed to supporting all through this transition. However, our long-term commitment to Dakine remains and the moves we are making now will ensure that we are able to make the long-term investments needed for the Brand.” |
Nathan Hughes was lucky enough to visit the Dakine Hood River office in 2014 and took some gorgeous photos for 'Inside DAKINE: At Home in Hood River'.
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"The current health crisis, and the corresponding Oregon stay at home order were unforeseen business circumstances, and have made it financially unfeasible for the company to continue operating,” Dakine human resources director Raeanne Norberg said in a letter to state workforce officials.
Knowing that Oregon’s stay at home orders will last till July 6th. I’m taking a stab that the Dakine headquarters in Hood River are most likely not considered life sustaining. Also Kate Brown making these announcements extending the stay at home orders that far out weighed heavily on them leaving.
I made no mention of Newsom or Rob DeSantis so I don’t exactly know what your point is.
m.pinkbike.com/forum/listcomments/?threadid=219590
They are in an impossible situation because of Trump's failures to protect America, and the primary reason people are criticizing governors is because they are taking their cues from Trump, who is desperate to distract from his complete failure at every level and point during this pandemic.
Bottom line as I see it from here in Washington State is that everyone's f*cked. The federal government continues to blow it, and we will all continue to suffer in many different ways.
Anyhow, I take back any sh*t attitude I had with my comment. I'm not helping anyone nor the situation. The whole f*cking thing sucks. Sorry.
Over 400,00 people traveled from China before the fake ban.
www.google.com/amp/s/www.news18.com/amp/news/world/over-400000-people-travelled-to-us-from-china-before-trump-imposed-covid-19-travel-ban-report-2564943.html
Over 40,00 have come over since Trump's fake ban.
www.google.com/amp/s/www.nytimes.com/2020/04/04/us/coronavirus-china-travel-restrictions.amp.html
Fake orange lying President and his fake ban did very little except mislead the public.
Ok so you are a completely delusional conspiracy theorist, we now have that firmly established. Are you referring to your delusional and highly worthless 2nd amendment rights? I suppose you also think Bill Gates was somehow behind this?
www.nytimes.com/2020/01/31/business/china-travel-coronavirus.html
theintercept.com/2020/04/02/is-donald-trump-criminally-responsible-for-coronavirus-deaths
That was the original article and I just noticed today lawyers are using it to promote lawsuits against the President. Interesting.
www.johntfloyd.com/has-the-president-committed-negligent-homicide
Please keep doing what you are doing and don't social distance around your Trump cult. We need a new President and that is the most effective way to make it happen.
Maybe he can go feed Ruth Ginsberg...boy, I hope they call her soon demise to be "CIVOD related", that will really give Biden something the ruminate about when he is not talking about Corn Pop's leg hair or whatever other senility riddled rant he will go on with. Wait, wait, do I smell Pantene?
www.cnn.com/2020/04/18/politics/cdc-coronavirus-testing-contamination/index.html
www.businesswire.com/news/home/20181205005450/en/Marquee-Brands-Acquires-Dakine%C2%AE
I really, honestly do hope a Greater than Northridge event takes out SoCal.
Sad news.
Thanks for the info about Marquee brands buying Dakine.
Now I know why the Dakine Builder pack I just got feels like a cheap copy of a Dakine pack. It is a counterfeit. Though not from counterfeiters, but from corner cutting corporate wankers. All show, no go.
I'll no longer looking for gear from Dakine.
Rare to see a comment from him that is not below threshold, some obviously racist ones as well.
I do find it odd, now, all of a sudden Cali wants to "build the wall"...oh, how fickle they are (I do wonder, will the wall have to have Prop 69 warnings all over it?) So now, all of a sudden if Cali does not want illegals from the south, is that racist too?
Thank you for my AMG's however :-) It is a shame that the US can not produce a car as well made as the Germans (I will try to not hold the Audi "S" against your nation)
Oh, and in great news, Trump will get another SCOTUS pick!!!!!!! Sweeeeeeeeeet!
What is astounding, the ultra high net worth Tri folks have as compared to a stereotypical MTN dude...or, god forbid a dentist on a Yeti.
Oregon has always been a state of transplants at least in terms of white people. Always found it funny when I lived there people would complain about transplants and 90 percent who complained where born somewhere else
(joke)
About JR286
"Headquartered in Southern California since 1989, JR286 is an innovative, global leader in product design, development, sourcing, manufacturing, and distribution of athletic, fitness, and outdoor equipment and accessory products. Through a global operational footprint in North America, Europe, China and Southeast Asia, JR286 is positioned to service its global customer base. The company has a long-standing, exclusive global license with Nike covering hundreds of sports related accessories and equipment. It also operates the wholly-owned Vertra sun care brand."
Congrats on sane plans!
I do like how it gets buried by an interview about Casey Brown’s women’s clothing line. Prolly just a coincidence.
In retrospect, I regret making this comment about a Dakine product, during this awful Pandemic. People are losing there jobs, and hurting. I hope all who are effected by this closure, find new jobs and opportunities in the near future. Peace out, Fist Bump.!
Everyone always says how expensive "COBRA" is, but the reality is that *medical insurance* is expensive in the USA. It's not specific to the COBRA law.
For anyone laid off from Dakine, I hope Dakine provides severance and picks up the cost of their medical insurance for some period of time. But it's not Dakine's (or the COBRA law's) fault that medical insurance is expensive in the USA. It's simply the state of things in the USA, where there is no universal medical coverage and insurance is largely left to the free market.
#thegorgeismygym 3
High rent, High taxes, High Minimum wage, smog, earthquakes, crowded freeways, Governor Newsom,
Seems like a far cry from Hood River.....Just saying.
Home of pollution, sprawl, lack of resources.
I'll throw it back at you: As a SoCal resident, WTF are you thinking?
There should be no "minimum wage". You know of course, that in the US "minimum wage" means "Made in China" and pay less than minimum wage, right?
Plus, if your skillset is of that of a Min Wage person, and you're not 16, well...there is always the wise words of the kind judge...
www.youtube.com/watch?v=eiRGRvE_Wqg
Wage laws need a reboot in this country to fit the times. Unless you're a millionaire pretty much anyone would benefit from that.
As far as the arguments you’re bringing up with regard to wage laws I agree with you on your point of view. We do need a vast restructuring of a lot of things in this country.
I think this entire downturn were about to go into may act as a reset in a lot of ways. It might help with inflation and drive down cost on the other side of things. My only complaint with will be the fact I just bought a new house in November that will take years to get the value back on if this is the case.
"My only complaint with will be the fact I just bought a new house in November that will take years to get the value back on if this is the case."
Sorry but that will never happen and you will likely lose tens of thousands of dollars. You bought the Brooklyn bridge so maybe your not as smart as you claim?
Yet you go past 82nd and there is almost zero development. Absolutely ridiculous.
Under the BEST of circumstances, our lovely state sees businesses and their employees as nothing more than revenue generators. Add to that the cost of living here and the new minimum wage level, and you have a state that couldnt be moire anti-business/citizen.
Hell, TOYOTA moved out of here after I dunno how many decades a couple years ago, and the Governor basically said 'don't let the door hit you in the ass' Fox just moved a chunk of their operations to Nevada and in the South, and distribution elsewhere as well.
And the excuse that Oregon is on lockdown? WE ARE TOO And good old Gavin Gruesome is a flaming liberal. He's not gonna give up the extra power locking everyone down gives him until he runs out of OUR money, and needs to bleed us more.
WY, NE, MO, IA, and AR all stayed open during the pandemic, and Georgia and at least parts of Florida(no state income tax) and I believe TX are open now.
Wyoming would've sat tight with Dakine's outdoor/adventure image as well.
They're gonna love it when the numerous/various state agencies come knocking on their door for handouts.
If they choose to run a simple (et al) 2 gal air compressor to pump up their fricken tires, it's gonna cost them over $300 in permits
Oh yeah, this place rocks
Yeah, I have.
Of course I didn't roll in being an a*shole like yourself, so maybe that's the difference
They have an 80mph speed limit on the interstate, and doing 100mph anywhere will get your ass thrown in jail,mensa
Still very whack.
It also makes a TON of sense to move their resources to an area that is rich in the talent field, such as Austin for IT or Houston for energy production.
Shimano, Giant, and so many others (Specialized) are not exactly companies with their "Headquarters" in the US. Sure, maybe their US headquarters, not in any shadow is the majority of their employees, production or any other aspect of their companies in the US. Heck, none are even publicly traded.
@shakamanong , you know that Shimano is a Japanese company, right? And Giant is Taiwanese.
The rule of thumb has been for businesses to LEAVE the Republik of Kalifornistan, and these guys are actually moving here?
What I don't understand is, the PR sez they're leaving Oregon because of the stay at home order, and unless they know something I don't, there's the same order here in Kommie Kalifornia.
They should cancel their plans mucho pronto, and move to GEORGIA-a FREE STATE
Cali is the black sheep of the US.