Muc-Off has today released a new chain lube, the Ludicrous AF. The relatively expensive lube, which retails at $65 for a 50ml bottle, or $1.3 per ml, has performance claims as bold as its price.
The lube, which is used by World Tour Road cycling teams and Olympic athletes offers Muc-Off claim, the "quietest and silkiest shifting available".
Muc-Off isn't the first company to branch out into expensive chain lubricants and they claim that their new product beats anything currently on the market. AbsoluteBlack's Graphenlube and CeramicSpeed's UFO drip lube, which are both similarly expensive, are compared by Muc-Off via in-house testing. Muc-Off claims their lube consumes 18% and 195% less power respectively. They also claim it uses 5% less power than the Silca Synergetic lubricant. They also say its results have been independently confirmed by New Motion Labs, which has a testing rig set up at Bath University in the southwest of the UK.
Does it matter?It should be noted that this isn't claiming to increase
your power output but rather a percentage saving over a handful of watts that we lose due to the inefficiencies of our drivetrain. It should also be noted that this synthetic and fully biodegradable lubricant will stay wet on the chain. This might reap huge benefits on a road bike but it could, as a consequence, mean that any efficiency gains are either reduced or removed should you attract a lot of dry and claggy dirt when you ride.
Muc-Off's testing was also conducted without detailing the exact wattage. Again, while talking about all-out efficiency this is relevant, but to say it will translate with certainty to tangible gains on a mountain bike is a little harder to guarantee. That said, Muc-Off claims their product delivers “unbeatable performance in both wet and damp or dry and dusty conditions".
Muc-Off says that it only features ingredients derived from renewable sources. That said, they're tight-lipped on the exact makeup. They do say though that the AF stands exactly what you think it does. I assume it's
absolutely fabulous, personally.
And it’s also renewable and biodegradable
Almost! An injection of Synvisc is ~1,000 for a few cc’s. But yeah, the coefficient of friction between the two articular surfaces in a synovisl joint like the knee is much less than that of ice on ice.
This next gen lubrication technology leverages millennia-old properties only found in the dark, moist depths of Pacific temperate rainforests on brisk late-Fall mornings. Even the most supple suspension coupled with the tackiest triple compound rubber is no match for the smooth ice-laden roots found there. With the help of Dupont, the Church of Satan, and SAUEZM we have managed to extract these unique properties with minimal ecological harm, a negligible tear in the fabric of reality, and only a small potential for a moderate to large scale nuclear incident.
Only $350 per 10ml bottle. Found at only the most premium ebike shops.
m.soundcloud.com/the-dollop/207-the-animal-horror-of
Ironically a litre of it will still somehow end up being cheaper than a litre of gas... Sigh...
Actually it's the shoulders of a politician following a failed policy. Lowest mu of any substance.
For being so spot on I'm sure you're working in THAT kind of business...
Anything less is uncivilized.
Once they withdrawn from the Commencal team I knew I’d never buy a muc off product again
I wasn't up to date on the news either but I believe this is what they are referencing.
AP said something stupid on social media, clearly not understanding that what he said was offensive to the English speaking world. Then he apologized thoroughly for his mistake, which was followed by over-the-top shaming and public humiliation, only to be followed by an announcement from Muc-Off that involved piling on more humiliation.
It was ridiculous, and ironically, I found their response more offensive than AP’s post (which I also found offensive).
it seems people fight for tolerance on aspects such as gender/racism/LGBT/Animals/whatever... and are losing all tolerance in communication/social media.
www.youtube.com/watch?v=Do1uoYlobzE&list=OLAK5uy_lUd6FU8zGSCqXzkcHFFOoUe3bOfXmSt9w&index=9
Seems far more likely that he didn’t know how offensive and racist the n-word is, especially given that english is not his first language and he lives in France where that word gets thrown around like “dude”. It doesn’t help that hip-hop is the most popular music in the world right now and every other lyric is the n-word. What would you think about this forbidden word if your greatest exposure to English was rap lyrics?
Am I missing something here??
B - he apologized for it (and it seem very sincere)
C - the way they requested him to take a class was over the top. They want to take his $$$ - fine that’s their prerogative. But the requesting/demanding something of him was too much for me.
As it matters here, peak irony is that a brand so willing to reprimand for perceived wrongs based on skin color would also be so absolutely tone-deaf to actual socioeconomic differences that they would roll out a chain lube that costs $65 for a thimble full. Elitest trash. I can't say "pass" on this brand loud enough...
They didn’t pull his sponsorship. Instead they pulled the sponsorship of another team. One with a black team manager. They did this because they want to signal that they are against racism. Go figure…
HURDUR LINE GO UP ME BUY CHAILUBE
Don't worry, I also think it's asinine too. Trying to follow the conventional wisdom that is adept at emptying cyclist's pockets.
For this price i hope that my cranks spin for themselves
£4375 per litre, HA!
My in house testing (the method I use is a commercial secret) shows that my secret formula chain lube is even better by an additional 5%.
It's really easy to show any product is better than everything else when you design a secret test to show exactly that.
*pushes up glasses*
Kudos to their marketing team though, really know how to push these 'cool', over-priced, over-hyped items all in the name of being fully biodegradable or something.
www.rocklube.com/products.html
I used to use it in Aus and it was the ducks nuts but haven’t seen it here.
@Dwarfmarine I get it from a local bike shop in Ottawa (Phat Moose Cycles). You might have a local bike shop that can get it.
Found it
Right. So if a chain with UFO on it costs me 5 Watts, a chain with Muc-Off on it costs me 5 x 1.95 = 9.75 Watts less than that, so the lube is actually contributing 4.75 Watts. Free power!
Alternative explanation: marketing department can’t do math(s)
@mikelevy
After reading this , the only thing I am thinking is how Mucoff is ridiculous
Ne y time I will have to order a bike product , I will have this in mind and could maybe try another brand instead
100% wrong guys , it is even ridiculous to think that you paid people for placing this product
a new Formulated Nitrogen molecule designed to improve your BS ( bike standard), ratio 1: 19.5 , giving you an absolute nothingness like feel while enhancing your air RR . Works this way ,
1- open the recycle Mucontainer, take an empty cup, fill it with the secret ingredient and pour it into the valvo$ystem( not supplied). close it , inflate your Psi to your numbers, add 1+ , and go for a Full revolution,
2- Stop , pssst pssst the valve twice and great you go,
you will start to notice straight away that your tyre is inflated, your rolling and resistance will be much controlled and if you Fart , it will smell nice. but you should be way in front so the slower riders won t notice a thing. be sfart , you are
These guys must be some of the most cynical purveyors of marketeering psychobabble I have ever come across. Ludicrous AF is right. Even the name of the lube is a joke at the buyer's expense.
zerofrictioncycling.com.au/wp-content/uploads/2017/12/MucOff.pdf
For those balking at the price, look at ski waxes for XC skis, I don't really know what they are up to now, but I was putting $10 per application top coat waxes on my skis in the mid 90's.
I'm going to keep using anyway.
absoluteblack.cc/graphenlube-worlds-best-chain-lubricant-coating
This schtick was better, and they're about the same ripoff. If I'm going to get ripped off, it's by a greatest flandangoer of all timer.
- shatter a carbon frame
- have a dry chain
- demolish a $ 2,500 pair of wheels
www.youtube.com/watch?v=FbFNrnQ4QUo
Reduces the friction in your wallet by 200$
If you have a global company you can't afford to be hiring and employing people who are that irresponsible and out of touch. What's the next thing they're going to do that costs you money and reputation in the market place? Is is good for anti-racism to not employ and promote people who are so one dimensional that they can't predict the reaction to doing something like that? I'd say yeah.
They punished a black manager for using a word and song lyrics that it's OK for him to use (yes, it was undeniably stupid and ill advised, but not racist), whist ignoring the fact that they, as a company were completely happy to use scantily clad women in provocative poses to market their products until recently. You could call that irresponsible and out of touch. Their double standards are mind blowing.
You can buy all the over priced Muc-Off shit you want. I, along with many others, can see straight through their bullshit and will never buy any of their products again.
2.)Paying women to model regardless of how much clothing they are wearing is a different issue with a completly different dynamic than letting your employess post racist material online, even if it was a mistake.
3.)virtue signaling about refusing to buy their products "again" means that you never had an objection to their use of women in advertising before.
Good luck to you if you want to support their actions, I will always see what they did as BS.
Anyway, you do you, I can't be bothered to continue with this.
But it’s Unicorn oil…