Video: Creative Riding from Paul Couderc in France
PRESS RELEASE: ilabb
We are thrilled to announce our first European member of the ilabb family, slopestyle/freeride athlete from Figeac, France - Paul Couderc. Paul brings his uncanny style and flow to an already stacked roster.
Paul’s father built him a jump in his backyard around the time he was ten years old, and there was no looking back. He’s always had a knack for creating new tricks and world firsts, and lives for the competition. Couderc is always keen on bringing his own imaginative style to the table and stated that he can’t wait for the upcoming competition season with an emphasis on the Crankworx series.
Welcome to the ilabb family, Paul!
 | I met the owner, Seadon Baker, when I was down in Queenstown for Crankworx last year. We got to talking about me joining ilabb. I was so stoked to join the team for the direction the brand is headed globally, but also because ilabb’s threads fit my style perfectly. |
| Paul and I met late last year in New Zealand when he was down for Crankworx. He’d been on our radar for quite some time, so it was incredible that we had the opportunity to join forces. I believe Paul has one of the most distinct styles on the scene right now, so it’s truly a match made in heaven to have him on the ilabb team. We are so stoked to welcome Paul to the family, and can’t wait to see what the future holds. |
Follow Paul's Journey: Paul Couderc
Photographer: Jb Liautard
Videographer: Gaetan Clary
Location: Figeac, France
Author Info:
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Thanks for your comment. We're stoked to have Paul Couderc join the ilabb family and can't wait to see what our stacked global team of talented riders bring to the table this upcoming season.
Our other riders on the team include Bas Van Steenbergen, Griffin Paulson, Louise Ferguson, Vinny Armstrong, and Harriet Burbidge-Smith. We have some of our NZ team based out here in British Columbia and are super excited to be launching here - make sure to check out our ride gear on ilabb.ca and get in touch if you have any questions. Our North American instagram acc is @ilabbnorth.
- ilabb
We're a bike & athleisure apparel brand from New Zealand, and now based in Canada too! Founded in 2007 by two Motocross racers, Seadon Baker (now sole owner) and Matt Saunders. As an experience driven brand, our purpose is to empower people to ‘let go’ of their fear and live a life without barriers in inspiring environments – whether that’s riding down steep terrain, getting on a bike for the first time or commuting to work. Our mission is to spread this purpose worldwide through inspiring people and the environments they live in.
We have a rad global team of super talented riders we'll be racing the world with this upcoming season, including Bas Van Steenbergen, Griffin Paulson, Louise Ferguson, Vinny Armstrong, Paul Couderc and Harriet Burbidge-Smith.
If you have any questions about our gear feel free to reach out!
- ilabb