In a sport with only a handful of chances to prove your worth, every moment matters. This is the story of what it takes to compete at the highest level of professional mountain bike racing. Get up close and personal with Trek’s MTB athletes as they experience the highs and lows of training, racing, and living for the sport they love.
I've always wondered why people pay money to ride their bike against others. Love the comeRADerie of races, and I see the benefit of riding with superior bike handlers, but the athlete profiles in this film put it into perspective. "Winning is addictive" , and Cade is a boss at the sk8 park. Good to see Grant in there too, wrenching for Chuck.
Trek marketing team not missing a trick, this was already due for release on Red Bull TV for 'free'.
The video guy was on Downtime pod a few weeks back.
True! I wish every "commercial" would be like this one! Hats off to Trek for not producing commercials but creating a full length movie out of their team content! Multi channel thought to an end.
Good to see Grant in there too, wrenching for Chuck.
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Hats off to Trek for not producing commercials but creating a full length movie out of their team content! Multi channel thought to an end.