Wandering through the south Indian tea plantations of Valparai in Tamil Nadu, India, we dug out some prime dirt in the forest, all while being watched by wild elephants and bison!
Digging lines before dawn!
Hauling the bike through the tea plantations and thinking of the supreme chai to be had.
Church with a view.
Picking leaves.
Packing leaves.
The table is set for tasting!
Making new friends along the way.
Finding this rock descent in the middle of the forest was rewarding. Before the elephants could join in on the fun, I dropped in!
Wagon for the week, the Mercedes GLC.
Big shout out to TheVibe and Mercedes India for creating the Rushes series!
While I can appreciate and respect that Mercedes is bringing sponsorship and $ to MTB, this is the most weird car/bike promo ad I have ever seen. Who is their right mind came up with the story line of this?
Here is the pitch - "Picture a MTB rider cruising down hillsides of tea doing random jumps while thinking of a small, bright red Mercedes while elephants watch him.. kt will be the coolest ever" NOT
"The road to happiness in not always paved... " lol
I really felt awkward while watching this. To the point that I am now considering tossing my mercedes off a cliff in an act of catharsis. It's an old shitty mercedes, but still. Only way it could have been worse than that is if the guy was riding an eMtb...
1.3 billion Indians with a growing middle class and aspirations of western-style lifestyles and recreation, it’s probably a pretty slick campaign and I wouldn’t assume that this article is Mercedes’ target media outlet for India or for this campaign. Props to Vinay and Mercedes I say.
@w-e-w: Cheers! Hi5 bro! With limited resources and a handful of dedicated riders, India's downhill/freeride scene is growing by the day! Hope the future is bright!
I skipped a lot of the intro, so I might be wrong about this, but here is the storyline as I understand it: Some a*shole shows up in his mercedes and rips by a bunch of women working in the field. There's weird porno music playing but they never actually do it.
Here is the pitch - "Picture a MTB rider cruising down hillsides of tea doing random jumps while thinking of a small, bright red Mercedes while elephants watch him.. kt will be the coolest ever" NOT
"The road to happiness in not always paved... " lol
Great filming, riding, and scenery. Your voice has gotten... sultrier, too!
Plans on visiting India anytime soon?